Why does a sheep wearing an orange sweater and with a flower in her mouth stand under a rainbow? Simple. She makes our logo. A trademark that represents us exactly as we are.
A small herd of professionals believing in "friend-sheep" to attain its goals by making communication with a child's imagination and an adult's technique.
In fact, in AS.U.AR. work is serious stuff but joking is serious as well. An agency where nobody has to be different from what he is. Client included.
Lorenzi Auto, multibrand car dealer, asked AS.U.AR. to create its
press and radio campaign for February and March this year.
Aim of the campaing was to promote sale of its new and second-hand cars.
AS.U.AR. studied for Lorenzi a winning radio ad, inspired to the famous
Italian tv programme Real Tv, with an appealing copy and a voice in keeping
with tones and style. This successful radio ad and communication action
had a very high client redemption.